mercredi 13 février 2013

JOHNNIE WALKER "1910 Edition" (illustrator: Chris Martin)

The Johnnie Walker 1910 Commemorative Special Edition Bottle range has been awarded a Yellow Pencil for packaging design at the 2012 D&AD Awards.
1000 bottles were produced to mark the launch of the Johnnie Walker House in Shanghai. 1910 marks the year that Johnnie Walker was first enjoyed in China.
The design, developed by creative agency LOVE and designed by Chris Martin, tells the story of Johnnie Walker’s epic journey from Scotland to China. Each bottle features a different section of the illustration, which has been applied in China’s traditional blue and white willow pattern colours.
This was the first time Diageo was presenting a Johnnie Walker blend in only one location in the world.

Other Chris Martin work for Johnnie Walker (2012 Chinese New Year limited edition boxes, to celebrate the Chinese New Year of the Dragon):

Chris Martin website:

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