As part of
the next phase of “Play with OREO”, the world’s favorite cookie has sought out
10 emerging artists from around and ask them to develop and share creative OREO
expressions of “play” through their art forms.
The
artists were given words to play off—functional ones like "dunk" and
"twist," as well as more emotional ones like "dream" and
"wonder"—and asked to come up with a scene that brings those words to
life. The only requirement was that the scene include a character with the Oreo
cookie wafer as the face/head.
The ads
will run outdoors in New York, Los Angeles and Indianapolis and shared through
Oreo social channels.
The
featured artists are Shotopop,Jeff Soto,Ryan Todd,McBess,Andrew
Bannecker,Geoff
McFetridge,Andy
Rementer,Alex Trochut,Craig & KarlandBrosmind.
The ‘Good Workers, Great Whiskey’ limited edition celebrates the
craftspeople at the Midleton Distillery and the key elements of the Jameson
production process.
Commenting on the new packaging, Daniel Lundberg, Global Brand
Director for Jameson Irish Whiskey, said: “Jameson represents the
benchmark for quality and consistency in the Irish Whiskey category; a vision
that was laid down by John Jameson and realised to this day by the hard work,
dedication and passion of the generations of workers at Jameson’s Bow St and Midleton
Distilleries. Innovation remains at the core of all Jameson’s award-winning
marketing activity and the Good Workers, Great Whiskey limited edition carton
follows suit by marrying together the stories of our distillery workers
and production techniques through a modern, contemporary
design."
The
Jameson ‘Good Workers, Great Whiskey’ limited edition bottling is available now
worldwide from specialist retailers.
OgilvyOne Hong Kong has revealed "Just Add Water", a print ad
campaign for Faber-Castell's new pencil collection, Graphite Aquarelle.
The new water-soluble graphite pencil allows artists to turn sketches into
stunning watercolour paintings by simply adding water with a brush.
Collaborating with Netherlands-based illustrator Redmer Hoekstra, a series of 3
illustrations using Graphite Aquarelle have been created, demonstrating the
pencil's quiet power. Each sketch illustrates a two-dimensional world, with a
simple object above water and magical watercolour scene beneath the surface,
illustratingboth techniques created by the same pencil in one
single artwork.
"The juxtaposition of two worlds allows us to demonstrate the pencil's
dual power," said Nicoletta Stefanidou, Creative Director, OgilvyOne Hong
Kong. "Working alongside Redmer Hoekstra, we have brought Graphite
Aquarelle to life, with remarkable artwork. It's not
often that you're able to literally use the product to create the ad."
OgilvyOne’s campaign will be launched both
in-stores and in selected OOH locations around Hong Kong, as well as online.
Faber-Castell's Graphite Aquarelle tutorial:
About
the illustrator:
Redmer Hoekstra (born 1982) graduated from the Art Academy in
Zwolle (Netherlands) as a visual artist and illustrator in 2009 .
"I've always
loved alienation and fantasizing, daydreaming. As a child I had all kinds of
theories about howthe world worked. At the
Academy I was able to rediscover this and process this in to my work. How
things work is a fascination of mine and in many drawings you can find this. I
open up appliances and objects and freely change what is inside . Often a
subject gets a completely different feeling or meaning. I play with form,
meaning and function, while new combinations arise.Often surprising, strange
and funny but also with a strange kind of logic, a fantastic and surreal world.
I find my inspiration riding the train or on the road, where my mind can float
through the landscape and new connections between things appear. A
philosophical view of the world and myself .
Who am I? What is my reality and
how do I get to decide how it looks and works? They are pen drawings
on paper. I work with fine liners . By shading I create light and space, which
givesa
drawing life. It is important to draw as realisticly as possible, to make the
alienation most powerful. It’s a laborious and almost artisanal technique. A
drawing on average takes 32 to 40 hours."
Following releases with the Os Gêmeos, Kaws and Futura, Hennessycontinues its Artist Bottle
Series with a new collaborative bottle of their V.S. cognac with legendary
street artist, Shepard Fairey. He designs his own custom labeling for a limited
run of bottles.
Shepard Fairey (born February 15, 1970) is an American
contemporary street artist, graphic designer activist and illustrator who
emerged from the skateboarding scene. He first became known for his "Andre
the Giant Has a Posse" sticker campaign, in which he appropriated images
from the comedic supermarket tabloid Weekly World News.
The threat
of a lawsuit from Titan Sports, Inc. in 1994 spurred Fairey to
stop using the trademarked name André the Giant, and to create a more iconic
image of the wrestler's face, now most often with the equally iconic branding
OBEY.
Fairey became widely known during the 2008 U.S.
presidential election for his Barack Obama
"Hope" poster. The New Yorker
art critic Peter Schjeldahl
called the poster "the most efficacious American political illustration
since "Uncle Sam Wants
You".
The Institute of
Contemporary Art, Boston calls him one of today's best known and
most influential street artists.
