North America campaign (2009 to 2012):
Adaptation for Asia:
The brand needed an exciting, refreshed image that would attract a younger consumer, without alienating the existing user base. The opportunity was to recapture Grand Marnier's authentic French equity, but with a youthful, modern, exciting style.
Produced together with illustrator Jordi Labanda, La Vie Grand Marnier pays tribute to vintage French posters while emerging you into a vibrant party in Paris, filled with delicious cocktails, "Joie de Vivre" and fireworks by the Eiffel Tower.