"Drawings are not about lines. They are about ideas. The line is your idea."
dimanche 2 novembre 2014
MELBOURNE METRO, "Dumb Ways to Die" - Halloween Trick & Valentine's Day sequels
"Dumb Ways to Die," the appraised Australian train-safety campaign from 2012 (91 million YouTube views + all-time most awarded campaign in Cannes Lions' history: 5 Grand Prix, 18 Gold Lions, 3 Silver Lions, 2 Bronze Lions...) has done a couple of cutes encores for special occasions.
First, a Valentine's Day ad, a couple of months ago.
And now, a little Halloween special.
Fans can choose whether they prefer death by trick or death by treat. The message: all ways are better than dying from an easily avoided train accident. "Be safe around Halloween ... and trains," says the copy.