dimanche 2 novembre 2014

MELBOURNE METRO, "Dumb Ways to Die" - Halloween Trick & Valentine's Day sequels

"Dumb Ways to Die," the appraised Australian train-safety campaign from 2012 (91 million YouTube views + all-time most awarded campaign in Cannes Lions' history: 5 Grand Prix, 18 Gold Lions, 3 Silver Lions, 2 Bronze Lions...) has done a couple of cutes encores for special occasions. 
First, a Valentine's Day ad, a couple of months ago.
And now, a little Halloween special.
Fans can choose whether they prefer death by trick or death by treat. The message: all ways are better than dying from an easily avoided train accident. "Be safe around Halloween ... and trains," says the copy.
The video uses the characters and style from Julian Frost’s 2012 original campaign: click for details and full analysis of Julian's work.
Agency: McCann Melbourne.

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