mercredi 2 avril 2014

MILTON GLASER (graphic designer & illustrator of MAD MEN's 7th and final season's poster)

Mad Men’s 7th season begins on April 13 on AMC.

Milton Glaser (born June 26, 1929, in New York City), co-founder of New York magazine and the mind behind the "I Love New York" logo, among many other iconic designs, who — probably more than any graphic designer of his generation — forged the sophisticated, exuberant advertising look of the late 1960s, has taken the look he gave to Bob Dylan and passed it on to Don Draper.

Above: the "I Love New York" logo, designed by Milton Glaser in 1977

“Big Nudes,” Milton Glaser’s 1969 poster for the main gallery of the School of Visual Arts.

Above: poster included in the Bob Dylan's Greatest Hits album in 1967

Above: Milton Glaser, 2014

Milton Glaser said his concern was trying to make work that suggested a late-1960s feel without pillaging his own late-1960s feel. “I haven’t been working this way for 30 years or so,” he said.

Above: recent works by Milton Glaser (logo & packaging for Brooklyn Brewery, and "Fruit of Labor", 2014 exhibition at the Santa Monica Museum of Art) 

Above: extract of "Ten Things I've Learned", by Milton Glaser.

The Mad Men's poster reads like a sly reappropriation of his past, a shaggy explosion of color, flowers and Art Nouveau curves on top of which is the by now familiar back-of-the-head silhouette of Don Draper with his arm extended over a chair and a cigarette in his hand. What first reads as abstraction resolves into a profile of a woman’s face, the spire of the Chrysler Building and a glass into which wine is being poured.

Above: Mad Men's 7th  & final season's promotional poster

Above: The graphic designer Milton Glaser, left, in his Manhattan office with Matthew Weiner, the creator of “Mad Men”

This is not the first time Matthew Weiner, the creator of Mad Men, has enlisted the help of artists from that era. For season 6's promotional poster, which pictured two Don Drapers, almost in a Jekyll-and-Hyde scenario, Weiner sought out Brian Sanders, an artist whose work on mid-century promotional ads was relatively unknown, but remembered by Weiner from his childhood.

Read more on Brian Sanders' work for Mad Men on this blog: link

More details on Milton Glaser: 
. The New York Times met on March 6 2014 with Glaser and show creator Mattew Weiner : link
. Milton Glaser's website: link
. TED talk, 1998, "using design to make ideas new": link 

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