samedi 9 mars 2013

PRIME, "Maximum Security Condoms" (Illustrator: Marcos Santos)

From an over and over again seen brand message ("maximum security condoms"), the extremely detailed yet simple illustration style by Marcos Santos, depicting dozens of situations, gives a funny & captivating twist to the brand. Congrats! 

Advertising Agency: TBWA\BUENOS AIRES, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Fernando Serra
Copywriter: Nicolás Centroni
Agency Producer: Sergio Palermo
Illustrator: Marcos Santos

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