samedi 2 mars 2013

REMY MARTIN VSOP, Jolin Tsai Limited Edition

Just in time for the 2013 Chinese New Year, this limited edition Remy Martin VSOP bottle features Jolin Tsai as its new face - with a stylized illustration of the Mandopop ('Mandarin Popular Music') superstar on a red & gold sleeved bottle. 

Illustration is here used as a way to leverage the Rémy Martin's celebrity endorsement strategy on a packaging design.
Designed by Rémy Martin with Jolin Tsai’s input, this is the first time in the French Brand's history that the illustration of a celebrity is featured on the bottle of its VSOP cognac. 
Happy New Year of the Snake & Ganbei!

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