lundi 29 avril 2013

MATTEL'S PICTIONARY, "Quick Draw Wins" (Illustrator: Milx)

Winner of a Gold Press Lion at Cannes International Festival of Creativity in 2011 and 3 Clio awards in 2012 (see below 2 of the initial ads), Ogilvy Malaysia and Malaysian comics illustrator Milx (Mahathir Buang) released a new set of three print advertisements for Mattel’s Pictionary board game. 

Not as surprising as the 1rst edition of the campaign, but a very funny renewal of the execution of the initial brilliant creative idea, perfectly illustrating the game concept: "Quick Draw Wins".

Advertising Agency: Ogilvy, Malaysia
Chief Creative Officer: Gavin Simpson
Executive Creative Director: Gavin Simpson
Creative Director: Tan Chee Keong
Art Directors: Yee Wai Khuen, Tan Chee Keong, Gavin Simpson
Copywriters: Adam Chan, Donevan Chew
Account Manager: Sharon Khor
Account Supervisors: Amy Yep, Joanne Lee
Illustrator: Milx (
Mahathir Buang)

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