GRAND MARNIER, "La Vie Grand Marnier" (Illustrator: Jordi Labanda)

North America campaign (2009 to 2012):

 

Animated version:

Adaptation for Asia:

 

 

Grand Marnier is one of the most authentic and storied spirits brands. Created over 150 years ago by Alexandre Marnier-Lapostolle, the French liqueur's famous blend of true cognacs and distilled essence of bitter orange had earned the brand broad awareness and distribution throughout the globe.
The brand needed an exciting, refreshed image that would attract a younger consumer, without alienating the existing user base. The opportunity was to recapture Grand Marnier's authentic French equity, but with a youthful, modern, exciting style.
Produced together with illustrator Jordi Labanda, La Vie Grand Marnier pays tribute to vintage French posters while emerging you into a vibrant party in Paris, filled with delicious cocktails, "Joie de Vivre" and fireworks by the Eiffel Tower.

 

Jordi Labanda website: http://www.jordilabanda.com/