The ‘Good Workers, Great Whiskey’ limited edition celebrates the
craftspeople at the Midleton Distillery and the key elements of the Jameson
production process.
Commenting on the new packaging, Daniel Lundberg, Global Brand
Director for Jameson Irish Whiskey, said: “Jameson represents the
benchmark for quality and consistency in the Irish Whiskey category; a vision
that was laid down by John Jameson and realised to this day by the hard work,
dedication and passion of the generations of workers at Jameson’s Bow St and Midleton
Distilleries. Innovation remains at the core of all Jameson’s award-winning
marketing activity and the Good Workers, Great Whiskey limited edition carton
follows suit by marrying together the stories of our distillery workers
and production techniques through a modern, contemporary
design."
The
Jameson ‘Good Workers, Great Whiskey’ limited edition bottling is available now
worldwide from specialist retailers.
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