Mad
Men’s 7th season begins on April 13 on AMC.
Milton
Glaser (born
June 26, 1929, in New York City), co-founder of New York
magazine and the mind behind the "I Love New York" logo, among many
other iconic designs, who — probably more than any graphic designer of his generation —
forged the sophisticated, exuberant advertising look of the late 1960s, has taken the look he gave
to Bob Dylan and passed it on to Don Draper.
Above: the "I Love New York" logo, designed by Milton Glaser in 1977
Above: poster included in the Bob Dylan's Greatest Hits album in 1967
Above: Milton Glaser, 2014
Milton Glaser said his concern was trying to make work that suggested a late-1960s feel without pillaging his own late-1960s feel. “I haven’t been working this way for 30 years or so,” he said.
Above: recent works by Milton Glaser (logo & packaging for Brooklyn Brewery, and "Fruit of Labor", 2014 exhibition at the Santa Monica Museum of Art)
Above: extract of "Ten Things I've Learned", by Milton Glaser.
The Mad Men's poster reads like a sly reappropriation of his past, a
shaggy explosion of color, flowers and Art Nouveau curves on top of which is
the by now familiar back-of-the-head silhouette of Don Draper with his arm
extended over a chair and a cigarette in his hand. What first reads as
abstraction resolves into a profile of a woman’s face, the spire of the Chrysler
Building and a glass into which wine is being poured.
Above: Mad Men's 7th & final season's promotional poster
This is not the first time Matthew Weiner, the creator of Mad Men, has enlisted the help of artists from that era. For season 6's promotional poster, which pictured two Don Drapers, almost in a Jekyll-and-Hyde scenario, Weiner sought out Brian Sanders, an artist whose work on mid-century promotional ads was relatively unknown, but remembered by Weiner from his childhood.
More details on Milton Glaser:
Aucun commentaire:
Enregistrer un commentaire