SAMSUNG & Illustrator "BOICUT"

In this new campaign, the advertising agency Traktor uses Vienna-based illustrator BOICUT - who has done previous collaborations with brands such as Nike, Vans, Converse and Hennessy - in a work-in-progress demonstration of the vibration-free Samsung washing machine.
The creativity and steady hand of BOICUT create an elaborate sea monster-themed illustration using the washing machine as his canvas.
Smart & playful advertising demonstration.

Advertising Agency: Traktor Wien, Austria
Creative Directors: Alexander Winsauer, Antonia Tritthart
Art Director: Christian Gresse
lIllustrator: BOICUT

BOICUT's website: http://www.boicut.com