GUINNESS, "Made Of More" (illustrator: Jeroel Leyble)

Advertising Agency: BBDO Proximity, Singapore
Chief Creative Officer: Danny Searle
Executive Creative Director: Scott Walker
Creative Directors: Primus Nair, Douglas Goh
Copywriter: Primus Nair
Art Director: Douglas Goh
Photographer: Cedric Lim
Illustrator: Jeroel Leyble

Following a long tradition (see "Illustrators (vintage)" section of this blog for a review of the great John Gilroy's career), Guinness wrote a new chapter of its "illustrative brand building" with BBDO Proximity Singapore and Jeroel Leyble.
With these "road to the top" stories, legendary Guinness' advertising slogan "Good things come to those who wait" is here brilliantly illustrated.

Jeroel Leyble's website : http://jeroel.tumblr.com/