Just in time for the 2013 Chinese New Year, this limited edition Remy Martin VSOP bottle features Jolin Tsai as its new face - with a stylized illustration of the Mandopop ('Mandarin Popular Music') superstar on a red & gold sleeved bottle.
Illustration is here used as a way to leverage the Rémy Martin's celebrity endorsement strategy on a packaging design.
Designed by Rémy Martin with Jolin Tsai’s input, this is the first time in the French Brand's history that the illustration of a celebrity is featured on the bottle of its VSOP cognac.
Happy New Year of the Snake & Ganbei!
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