Paper Mate Liquid Paper has teamed up with Sao Paulo’s advertising agency Giovanni+Draftfcb to launch this funny & clever campaign, in which the illustrative execution is the perfect fit for this "write / erase" creative idea.
In cartoon images looking like comic books, the ad features characters who are involved in an awkward conversation. They say things they should not have said. Luckily for them, thanks to Paper Mate Liquid Paper, they can take them back. The (playful or dirty) imagination of the audience is let to guess what the original sentence was.
Well deserved Silver Award (Outdoor) at Cannes Lions 2012.
Julius Ohta is Brazilian/Japanese illustrator with a background in graphic design. His illustration merges a wide range of techniques in order to provide the best image solutions. Julius's clients include Young & Rubicam, Leo Burnett, Publicis, GiovaniDraftFCB, Wunderman, Penguin Books.
Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Executive Creative Directors / Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Head of Art: Benjamin Yung Jr.
Art Directors: Diego Rosendo, Palloma Quintale
Illustrator: Julius Ohta
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